We are seeking a visionary Vice President of Audience Insights & Strategy to lead the transformation of how we understand, engage, and grow our audiences across platforms. This executive role will oversee a newly expanded, dual-mandate organization responsible for driving long-term audience strategy and enabling real-time editorial decision-making with data-backed insight. This is a senior leadership role that represents a step-change in how we orient around work and prioritization in support of our North Star Mission—in building habits, loyalty, and meaningful consumer experiences. The ideal candidate will bring a deep understanding of audience behavior, strong editorial sensibility, and a track record of partnering with newsroom, product, and platform leaders to operationalize strategy at scale. Key Responsibilities include strategic leadership to define and lead data-informed digital audience development frameworks, organizational oversight of a high-impact team including Embedded Audience Editors and a central Audience Strategy & Insights team, partnership with cross-functional leaders, development of audience reports and workflows, evolution of SEO and platform optimization strategies, and cultural impact by driving organizational education and adoption of a modern audience mindset. Qualifications include 7-10 years of experience in audience strategy, content analytics, editorial insights, or related functions in digital media, proven success partnering with editorial leaders, deep understanding of cross-platform user behavior, experience building and managing teams, fluency in content performance analytics and editorial planning, editorial judgment, and exceptional communication skills.
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