Executive Vice President of Sales and Marketing
About the Company
Prominent marketing & logistics firm
Industry
Marketing and Advertising
Type
Privately Held
About the Role
The Company is in search of an Executive Vice President of Sales and Marketing to spearhead the growth and integration of its revenue-generating efforts. The successful candidate will be a visionary leader, adept at crafting and executing a unified strategy that seamlessly blends digital customer acquisition with targeted direct mail campaigns. This role demands a hybrid leader with a strong background in performance-driven eCommerce and a deep appreciation for the enduring power of traditional direct marketing. Key responsibilities include developing and implementing an integrated sales and marketing strategy, leading and mentoring cross-functional teams, and driving measurable growth across eCommerce and direct mail channels. Applicants for the Executive Vice President of Sales and Marketing position at the company should possess a Bachelor's degree, with an MBA being preferred, and have 10-15+ years of progressive leadership experience in sales, marketing, and eCommerce. The role requires a proven track record in scaling eCommerce revenue, optimizing DTC funnels, and a strong understanding of MarTech platforms. The ideal candidate will be a strategic thinker, hands-on executor, and have the ability to build high-performing teams. Experience in full-funnel attribution modeling, A/B testing, and a data-centric approach to marketing are essential. The role also involves setting aggressive revenue targets, managing sales teams, and working cross-functionally to align sales efforts with business goals. Strong communication, team-building, and executive presence are a must.
Travel Percent
Less than 10%
Functions
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